In “Personal Branding Basics,” I listed three steps for making a personal brand work for you in your career. The first step, understand your strengths, was covered in Part 1 of this series. The next step is to understand how your strengths relate to an employer’s needs. Finding a job is a lot … [Read more...]

In “Personal Branding Basics,” I listed three steps for making a personal brand work for you in your career. The first step is to Understand your Strengths. Look to your work history for clues to your strengths. Check out your existing online profile. What comes up when you Google yourself? What … [Read more...]

You may have heard that you need to “brand yourself” in order to be successful in your job search. Some people are uncomfortable with the idea of branding, but whether you realize it or not, you already have a personal brand. In its simplest form, your brand is your reputation. Maybe you’re known as … [Read more...]